BEAUTIFUL PEOPLE AT WORK PLACE
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Beautiful people are not always able to succeed in their work place,
in research it has come to know that beautiful people are not always successful in their work place, attractive employees can do great harm to the company by losing some of their behavior, Consumers react differently with beautiful employees.
It has been observed that most people pay more to attractive-looking employees, it is also seen that beautiful-looking CEOs bring more benefits to the company.
Companies realize that consumers enjoy buying things from handsome employees, which is why a well-known retail company preferred to have beautiful people as the criteria in their recruitment process. However, the company says that it has stopped doing this since 2015.
Nowadays, more and more companies are using common man in advertisements for their goods instead of taking big beautiful models, it is a big example that beautiful people are not always successful in their work. Researchers read a scenario about 200 people at a large airport in China waiting for a flight to go to Gauhati at the airport just before boarding the plane and receiving food or other service from the flight attendants and When asked to look at the employee's picture, it was found that contestants who considered themselves to be less good-looking perceived greater distance from an attractive flight attendant and expected service from an attractive flight attendant with lower quality When the passengers who considered themselves to be more attractive looked more likely to hire less attractive looking attendants with more quality.
It has been known in many researches that beauty does not always take a premium, it can also lead to backfire. It means beauty can also create distance to know how consumers respond to beautiful employees. The students were given to read the same book (menu) with details of the food in the restaurant. That description mentioned the quality of food and the satisfaction of the waiters along with their photos. In the survey done, it was found that more students liked the quality of food and the satisfaction of the customers more and not according to the beautiful waiters.
Another survey was conducted in shopping malls in which consumers had a direct encounter with employees, it was also found that less attractive-looking consumers showed more interest in taking service from attractive-looking employees rather than lower quality, less attractive in the survey A direct correlation was found between customers and more attractive employees, and more attractive customers and less attractive employees.
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